The immune health category is growing, with no signs of slowing down, giving formulators and suppliers entry into the category.
Consumers are waking up to the fact that lifestyle affects immune health; particularly sleep.
Depending on their gender, level of physical activity, eating habits, age, health, and medications, every individual has different micronutrient needs.
The effect that your immune health has on your skin, hair, and nails is beyond beauty.
Tried, trusted, and true ingredients like vitamin C, vitamin E, selenium, and zinc are still leading the immunity market.
Superfoods are nutrient-dense edible products that assist individuals in maintaining their overall health and well-being while reducing their likelihood of developing life threatening chronic conditions.
The importance of the gut microbiota in immune health is paving the way for product innovation in prebiotics, probiotics, and even postbiotics.
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